“Surprisingly, the designer still experience sexism, [...] If I'm sitting with a new customer, I can see at first glance who is wondering why he has this old lady in front. ”
- Paula Scher
Description
The strong themes that the artist deals with become the central theme of the megazine. The body, and what it is forced to face, becomes the common thread between the different topics narrated.
The images, made up of body parts, clippings and written, become the fulcrum of communication in this way how the experiences and the people who live them result be the communicative force in the songs of the artist.
The thematic center is “the body”, the same theme that the artist uses to describe the conditions of women in the modern age.
The newspaper will then be structured for sub-themes that will be told by reporting first real data of today’s society and then the artist’s vision relating to this topic.
More info
Director and Motion Graphic Artist:
Aurora Zonta
All song rights owned by Jessie Reyez and her record label.
Description
An Augmented Reality application was created through the Unity program.
The illustrations of the various sections will come animated becoming a visual support for the artist’s music.
The titles structured like a manifesto, recall the art and design of Paula Scher (one of the world’s most influential graphic designers). Described as the “magician of the familiar moment”, Scher straddles culture pop and art in his work. Iconic, intelligent and accessible, his images have entered the American vernacular. It has become a symbol of the women’s struggle for equality, the communicative strength of his art perfectly matches the message of the project.